The renowned EICMA – Milan International Motorcycle Show kicked off on November 4, 2025. At this prestigious global event, SWM made a spectacular return, marking a bold new chapter in its brand revitalization strategy.

With deep roots in Italian motorcycle culture and a proud racing heritage, SWM showcased its renewed vision through an impressive lineup of 2026 ORV models, debuting a new generation of innovation, performance, and design excellence.

The theme of SWM’s booth press conference — “Revive the Legend · Innovate the Future” — highlights the brand’s determination to honor its glorious past while driving forward with cutting-edge technology and craftsmanship.

Through this global presentation, SWM is signaling to motorcycle enthusiasts and industry partners around the world that the legend is reborn — blending Italian passion, modern engineering, and adventurous spirit to shape the future of powersports.