SWM Powersports Technology Co. Ltd. is an integrated tech company specializing in powersports vehicles R&D, production, and sales. Its focus spans high-performance ATVs, UTVs and SSVs. Since 1971 in Milan Italy, SWM has built a legendary reputation for performance and precision craftsmanship in motorsports, a legacy spanning over 50 years. Starting in 2025, SWM hits the outdoor powersports realm ready to compete, built on the legendary design and fine craftsmanship of Italy.
Our Vision: To become global smart ORV leader and benchmark brand
Our Core Value: Passion, Challenge, Free
Our Mission: Drive industry innovation and deliver exceptional all-terrain experiences
SWM Brand Story
SWM: The Art of Italian Motorcycle Craftsmanship
Originating from Italy's rich heritage of art and engineering excellence that birthed masters like Da Vinci and brands like Ferrari, SWM embodies the perfect fusion of artistic philosophy and mechanical precision.
Founded in 1971 by Pietro Sironi and Fausto Vegani, the brand's name derives from their initials combined with "Speedy Working Motors". Emerging from a Milanese garage, they had a clear vision:to create the world's most reliable off-road motorcycles, blending Italian design brilliance with superior performance.
SWM quickly gained global recognition:
Meticulous craftsmanship
Revolutionary off-road engineering
Elegant retro styling
Dominance in European championships including Italian Grand Prix and Six Days US competitions
This motorcycle marque became synonymous with Italy's dual passion for artistic expression and extreme sports, establishing itself among Europe's top three off-road brands. SWM's legacy continues as a testament to Italian design philosophy where every machine represents a harmonious marriage between aesthetic mastery and mechanical innovation.
SWM Powersports, originating from the legendary Italian outdoor off-road motorcycle brand, is now making a powerful foray into the all-terrain vehicle industry starting in 2024. SWM all-terrain vehicles inherit the outstanding design and exquisite craftsmanship of Italy. Each vehicle will be carefully crafted, with smooth and powerful lines. It is not just a means of transportation, but also a work of art. In terms of performance, SWM all-terrain vehicles are powered strongly and can easily handle a wide range of complex terrains from a rugged mountain road and a muddy path to a vast desert. Excellent suspension system and stable handling provides you the ultimate comfort and safety during the off-road journey. SWM all-terrain vehicles are suitable not only for professional outdoor enthusiasts but also for families on outdoor adventures and farmland working. Take your SWM ORVs and explore the beauty and mystery of nature together, creating unforgettable memories. Choosing SWM all-terrain vehicles means choosing a lifestyle full of passion, challenges and versatile work utilities. Free your soul, unleash your passion and pursue the thrill of outdoor world together.
With the continuous advancement of the global economy and China's growing comprehensive national strength, multinational brands have entered an era of multipolar cooperation and interdepenent relationships. A prime example is Xinyuan Group's full acquisition of the Italian brand SWM in 2014. Once a symbol of Europe's outstanding off-road heritage, SWM now embarks on a new journey with Xinyuan to jointly develop the concept of "Transcending Boundaries, Surpassing Trends," redefining the next generation of cultural and lifestyle industries.
The fully devloped SWM motorcycles stand ready to accompany you on new adventures. We commit to presenting ourselves with clearer brand positioning, more avant-garde designs, more powerful performance, and more reliable quality. We recognize that a brand transcends mere symbolism - it embodies our dedication to crafting SWM's brand value, fostering audience resonance and emotional connection with the brand.
"Free your soul" is SWM's new brand philosophy. This slogan encapsulates Italy's untamed spirit while projecting the brand's commitment to unleashing human potential. It enables consumers to clearly identify with SWM's distinctive personality, progressing from recognition to affection. Our redefined core values of "Passion, Challenge, Free" set the brand's fundamental tone, conveying its essence and serving as the ultimate expression of value across all SWM products.
Starting today, free your soul with SWM and unleash your champion racing spirit.
PASSION
Not for any reason, but for pure passion alone. SWM, the soul of the track, born to race. Ignite your competitive fire, set every cell ablaze, bask in the roaring cheers of post-victory triumph.
Race Through Life At Full Throttle 
CHALLENGE
Not for the faint-hearted, but for those who embrace the unknown.
SWM, the spirit of adventure, built to conquer uncharted territories.
Push boundaries, face every challenge head-on,
feel the adrenaline surge as you conquer the impossible.
Embrace Challenge, Rise Above
FREE
Not for the constraints, But for the freedom to soar.
SWM, the spirit of liberation, designed to roam.
Break free from the ordinary, unleash your true potential,
experience the endless horizon, where possibilities are limitless.
Break The Chains, Follow Your Own Path
